InBound :
le nouveau marketing

myConnecting

20 mars 2017

SOMMAIRE DU THEME INBOUND MARKETING

  1. Historique
  2. Qui est le maître de l'univers ?
  3. Qui sont les acteurs de l'inbound ?
  4. Le processus gagnant
  5. Les méthodes et outils
  6. Les exemples, applications et sources

Mode d'emploi du slideshow

Flèche
PageUp PageDown
Espace ou N : suivant
P précedante
HOME ET FIN...

B black : écran noir
S mode presentation
ESC escape pour voir toute la présentation
F plein ecran

L'infographie du jour à télécharger

Historique

  • 1999 : Seth Godin : Permission marketing
  • 2006 : HubSpot & Google : Inbound Marketing
  • Inbound Conference and academy (cf source)

...

La puissance du consommateur

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Téléchargement

L'infographie du jour
edu Le 4 pages du thème
Le lien de ce thème
La liste des thèmes




Début

Sources

HubSpot général
Academy Pour apprendre le inbound par hubspot
Conférence
Inbound sur Wikipedia
.
.
Début

La citation du thème

“ Le inbound marketing est le nouveau marketing adapté à la nouvelle économie face à un consommateur puissant ”

MERCI

Restons en contact

“ mail
skype
messenger
@kratiroff ... ”

Sujets complexes

ici les points du cours

avec la touche Space on peut aller vers un approfondissement... ou rester au niveau basic


Down arrow

approfondissement 1

point 1

point 2

point 3

niveau 2

point 1

point 2

point 3


Up arrow

Fragments

Hit the next arrow...

... to step through ...

... a fragmented slide.

Fragment Styles

There's different types of fragments, like:

grow

shrink

fade-out

fade-up (also down, left and right!)

current-visible

Highlight red blue green

Transition Styles

You can select from different transitions, like:
None - Fade - Slide - Convex - Concave - Zoom

Themes

reveal.js comes with a few themes built in:
Black (default) - White - League - Sky - Beige - Simple
Serif - Blood - Night - Moon - Solarized

Slide Backgrounds

Set data-background="#dddddd" on a slide to change the background color. All CSS color formats are supported.

Down arrow

Image Backgrounds

<section data-background="image.png">

Tiled Backgrounds

<section data-background="image.png" data-background-repeat="repeat" data-background-size="100px">

Video Backgrounds

<section data-background-video="video.mp4,video.webm">

... and GIFs!

Background Transitions

Different background transitions are available via the backgroundTransition option. This one's called "zoom". 

Reveal.configure({ backgroundTransition: 'zoom' })

Background Transitions

You can override background transitions per-slide. 

<section data-background-transition="zoom">

Pretty Code


function linkify( selector ) {
  if( supports3DTransforms ) {

    var nodes = document.querySelectorAll( selector );

    for( var i = 0, len = nodes.length; i < len; i++ ) {
      var node = nodes[i];

      if( !node.className ) {
        node.className += ' roll';
      }
    }
  }
}

Code syntax highlighting courtesy of highlight.js.

Marvelous List

  • No order here
  • Or here
  • Or here
  • Or here

Fantastic Ordered List

  1. One is smaller than...
  2. Two is smaller than...
  3. Three!

Tabular Tables

Item Value Quantity
Apples $1 7
Lemonade $2 18
Bread $3 2

Speaker View

There's a speaker view. It includes a timer, preview of the upcoming slide as well as your speaker notes.

Press the S key to try it out.

Press B or . on your keyboard to pause the presentation. This is helpful when you're on stage and want to take distracting slides off the screen.

Export to PDF

Presentations can be exported to PDF, here's an example:

Global State

Set data-state="something" on a slide and "something" will be added as a class to the document element when the slide is open. This lets you apply broader style changes, like switching the page background.

State Events

Additionally custom events can be triggered on a per slide basis by binding to the data-state name. 


Reveal.addEventListener( 'customevent', function() {
	console.log( '"customevent" has fired' );
} );