EMP + EFAP4


           COURS MARKETING DIGITAL


                par hubertkratiroff  

ARRET DES PUBLICATIONS des cours




test1NYT

test2


Pour finir...

Liste des 220 acronymes du digital


Lexique ACRONYME

Toute spécialité a son jargon, voici 220 acronymes – pas tous pertinents - du marketing digital…
AAS : Average Active Session
AARRR : Acquisition, Activation, Retention, Referral, Revenue
ABC : Always Be Closing
ACSEL : Association pour commerce et services en ligne (Association de l’économie numérique)
ADEX : Ad Exchange plateform
ADX : Google DoubleClic Ad Exchange plateform
AdTech : Advertising Technology (voir MarTech)
AMP : Accelerated Mobile Pages
API : Application program interface (voir MtoM)
AR : Augmented reality
ARPU : Average revenue per user
ASO : App Store Optimization (voir Search)
ASP : Application service provider
AtAwAd : Anytime Anywhere Anydevice
ATF : Above the fold
ATL : above the line (voir media)
BAT : Baidu Alibaba Tencent
BOB : Best of Breed
BOFU : Bottom Of Funnel
BPM : Business Process Management
BR : bounce rate
BTF : Below the fold
BTL : below the line (voir hors media)
BtoG : business to Government
BtoR : Business to Retail
BYOD : Bring your own device
CCO : Chief Customer Officer
CDC : Cahier des Charges
CDJ : customer digital Journey
CDO : Chief Digital Officer
CEM : Customer Experience Management
CLV : Customer lifetime value
CM : Community Manager
CMI : Communication Marketing intégrée (IMC)
CMS : Content management system
COOC : Corporate Open Online Course
COS : Cost Of Sale
CPA : collective performance et acquisition
CPA : Cost per acquisition / action
CPC : Cost per click (Cost-per-Customer)
CPCV : Cost per completed view [CPCV = Cost ÷ Completed Views ]
CPL : Cost per lead
CPM : Cost per thousand
CPT : Cost-per-Transaction
CPV : Cost per view (see also PPV)
CR : Conversion rate
CRM : Customer relationship management
CRO : Conversion rate optimization
CSS : Cascading Style Sheets
CTA : Call to action
CtoB : Customer to Business
CtoC : Customer to Customer
CTR : Click Through rate
CX : Customer experience (including UX)
D3.js : voir DDD
DDD : Data Driven Document
DM : Direct mail
DM : Direct message Twitter
DMExCo : Digital marketing exposition and conference in Cologne
DMP : Data management platform
DNS : Domain name system
DR : Direct response
DSP : Demand Side platform
ECM : Enterprise Content Management
ECR : Efficient Consumer Response
ECPM : Effective CPM
EII : Enterprise Information Integration
EPC : Earnings per click
EPM : Earnings per thousand
ERP : Enterprise Resource Planning (PGI)
ES : Executive Summary
ESB : Enterprise service bus
ESP : Email service provider
ET : Exit traffic
ETL : Extraction Transformation Loading
FBX : FaceBook Ad Exchange
FMCG : Fast Moving Consumer Goods
FODM : Future of Digital Marketing by eConsultancy
FOMO : Fear Of Missing Out
FPD : First Party Data
FTP : File transfer protocol
GA : Google Analytics
GAFAMS : Google Amazon Facebook Apple Microsoft SalesForce
GESTE : Groupement des Editeurs de Contenus et Services en Ligne
GRP : Gross Rating Points
HK : hubert kratiroff
HTML : Hyper Text Markup Language
HTTP : Hyper Text Transfer Protocol
HTTPS : Hyper Text Transfer Protocol Secure
IAB : Interactive Advertising Bureau
IDC : International Data Corporation
IM : Instant Messaging
IMAP : Internet Message Access Protocol
IMC : integrated marketing communication
IOT : internet of things
IP : Internet Protocol
IPO : Initial Public Offering
IPTV : Internet television
IRL : in real life
IS : Income Statement
ISP : Internet service provider
IxD : design d’interaction
JS : JavaScript
JSON : JavaScript Object Notation
KOL : Key Online Leader
KPI : Key Performance Indicator
LTV : Lifetime Value
MarCom : marketing and communication
MarTech : Marketing Technology
MCA : market contact audit
MLM : Multi Level marketing
MNO : mobile network operator
MOFU : Middle Of the Funnel
MoMaMa : Modern Marketing Manifesto by eConsultancy
MOOC : Massive Open Online Course (COOC Corporate et SPOC Small Private)
MRM : Marketing Resource Management
MtoM : Machine To Machine
MVNO : Mobile Virtual Network Operator
MVP : Minimum Viable Product
MVT : Multi-variate testing
NATU : Netflix Airbnb Tesla Uber
NBC : Net Brand Contribution
NBIC : Nanotechnologie Biotechnologie Informatique (sciences de l’information et de l’intelligence) & sciences Cognitives
NFC : near field communication
OI : opt-in
OO : opt-out
OS : open source
OS : Operating system
OTR : Off The Record
OTS : Opportunity to See
OTT : Over The Top
P2P : peer to peer (pair à pair)
PGI : Progiciel de gestion intégré (ERP)
PHP : Personal Home Page / Hypertext Preprocessor
PM : private message
POEMS : Paid Owned Earned Media (Social)
POP : Post Office Protocol
POS : Point of Sale
PPC : Pay per click
PPL : Pay per lead
PPV : Pay per view
PR : PageRank
QR Code : Quick response code
QS : Quality score
R : r-project.org : programming language for statistics
RA : réalité augmentée
RFI : Request for information
RFID : Radio Frequency Identification
RFM : recency frequency monetary
RFM : Récence Fréquence Montant
RFP : Request for proposal
RLSA : remarketing lists for search ads (Google)
RML : Report Markup Langage (XML)
ROBO : Research Online Buy Offline
ROI : Return on investment
ROMI : Return on marcom investment
RON : Run of network
ROPO : Research Online Purchase Offline
ROR : Ruby on Rails
ROS : Run of site
RSS : Really Simple Syndication
RT : Retweet
RTB : Real time bidding
RTD : Real time data
SaaS : Software as a service
SCU : Single Customer View
SD : service design
SE Traffic : Search Engine Traffic
SEA : Search Engine Advertising
SEM : Search engine marketing
SEO : Search engine optimization
SERP : Search engine results page
SFA : Sales Force Automation
SFD : Spécifications Fonctionnelles Détaillées
SFG : Spécifications Fonctionnelles Générales
SLA : Service level agreement
SM : Social media
SMM : Social media marketing / management
SMO : Social media optimization
SMP : Social media platform
SMS : Short message service
SMTP : send message transfer protocol
SNCD : Syndicat National Communication Directe
SoLoMo : Social Local Mobile
SOV : Share of voice
SRI : Syndicat des régies internet
SSL : Secure Sockets Layer
SSP : Supply Side platform
SVG : Scalable Vector Graphics
TCD : Tableau Croisée Dynamique (Pivot Table)
TLD : Top level domain (.com / .fr / .net)
TMS : Tag management system
TOFU : Top of Funnel
TOS : Terms of service
TPD : Third-Party Data
TRM : Total relationship management
UBM : Unité de Bruit Médiatique (indice Kantar)
UGC : User Generated Content
UI : User interface
URL : Uniform resource locator
USP : Unique selling proposition [Rosser Reeves]
UV : Unique visitor
UX : User experience (cf. CX)
VC : Venture Capital
VM : Viral marketing
VOD : Video on demand
VRM : Vendor Relationship Management
VU : Visiteur Unique
WOM : Word of Mouth
WOW : effet Waou
WTS : Web To Store
WYSIWYG : What you see is what you get
XML : Extensible Markup Language
ZMOT : Zero Moment of Truth
















































Document 1 : syllabus

Document 2 : syllabus DIGITAL

Document 3 : PM 30 pages

Document 4 : FOMO

Document 5 : EmPower

Document 6 : Acronymes

Document 7 : __webmanagement.pdf

Document 8 : __referencement.pdf

Document 9 : __ecommerce.pdf

Document 10 : __eadvertising.pdf

Document 11 : PMunepageHK.pdf

Document 12 : EFAP4DM1.pdf

Document 13 : EFAP7sept2015.pdf

Document 14 : EFAP14sept2015.pdf

Document 15 : Les métiers du marketing

Document 16 : CP le livre

FIN

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